INBOUND 2018: HubSpot's Customer Code and Why It Matters

By Tim Kurz on Sep 7, 2018 4:13:12 PM

Boston has been good to us this week. The people, energy, lessons, and inspiration at INBOUND 2018 have been nothing short of amazing.

We’ve learned more about content, data, segmentation, growth models, and KPIs than we possibly could have imagined. It’s been exhilarating—and exhausting—and there’s more to come in the weeks ahead about what we learned.

But for now, one presentation from HubSpot co-founder Dharmesh Shah unveiling The Customer Code stands out and, in my opinion, should change the way many of us think about our businesses.

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The Best Compliment a Client Ever Gave Me

By Melissa Simmerman on Sep 6, 2018 4:33:54 PM

A few months ago, I was up to my eyeballs in a demanding project for a historic retailer. I was pouring myself into it, staying up late, bringing my kids to after-hours meetings, racing to meet weekly deadlines—and honestly, I figured I was failing.

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The Most Powerful Marketing Tool You Aren't Using Enough

By Marisa Catalino on Aug 30, 2018 8:55:00 AM

There are a lot of claims floating around the internet about an 8-second attention span. While many studies have been legitimate, BBC News reports it’s a bit more complicated than establishing a hard and fast “average attention span”—and it’s actually task-dependent.

That said, we do know this: Our attention spans are relatively short.

And, they’re extremely short when it comes to digital. If we don’t see what we want, we close windows and choose another result until we find exactly what we’re looking for. So how can you grab your audience’s attention?

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5 Ways IKEA Brings the Catalog Experience to Life In-Store

By Kyle Collins on Aug 29, 2018 7:38:38 AM

The release of the annual IKEA catalog is a mini-event, if only for the fact that it's rare for a retailer to release and mail out 288 pages of anything these days.

As retail marketers, it’s a book we refer back to throughout the year for insights. As shoppers, it’s one we keep around to spark ideas for our own spaces.

With the 2019 catalog's release in August, we wanted to take a closer look and see how IKEA translates the catalog experience for in-store shoppers. We found five simple, interesting, and thoughtful ways the catalog comes to life in-store—tactics you also may want to take note of and refer back to this year.

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Why SEO can Make or Break Your Inbound Marketing Strategy

By Marisa Catalino on Aug 14, 2018 3:38:09 PM

 

If you’re familiar with inbound marketing, then you probably have a general idea of what SEO (search engine optimization) is all about. If you’re not sure what SEO is all about—then you’ve got some work to do! This post covers the basics and explains why it's so important to incorporate SEO into your inbound marketing strategy.

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Sunshine Brightens more than Your Mood—turns out it's Great for Photos, too

By Tim Kurz on Aug 9, 2018 2:31:34 PM

Over the years, photographers have perfected the art studio lighting. They work in traditional, light-controlled studios with various combinations of continuous and strobe lighting, bouncing in backfill to create the perfect highlights, shadows, softness and drama. It's a process of adding light in a controlled way to achieve a natural look.

Increasingly though, creative directors and photographers have started to ask why we go to the effort to recreate natural light instead of simply using natural light?

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NY Retail Minute: Casper Nails the Back-to-Brick-and-Mortar Strategy

By Kyle Collins on Jul 23, 2018 2:09:01 PM

Once only synonymous with a certain friendly ghost, Casper is now a $300M sleep and wellness wunderkind that haunts big retailers and mattress manufacturers alike. 

Casper’s success was built on an online model, but now it's coming for you IRL—with the recent introduction of brick-and-mortar stores this year.

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Content Marketing and Content Strategy are Not the Same—Who Knew?

By Marisa Catalino on Jul 23, 2018 11:52:34 AM

In today’s world where content is king, there are countless ways to define what the word content means. And, it’s possible you’ve heard some form of “we need content, and we need it now!” before.

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