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How to Use KPIs to Create a Successful, Data-Driven Culture

By Tim Kurz on Oct 25, 2018 7:06:15 AM

Early in my career, I had a boss who was famous for saying, “If you didn’t measure it, it didn’t happen.”

As marketers, measuring and tracking key performance indicators (KPIs) is in our DNA. It's easy to see why, because we're continually asked to prove our worth: "Show me the spend, show me the time, show me the value."

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The Most Powerful Marketing Tool You Aren't Using Enough

By Marisa Catalino on Aug 30, 2018 8:55:00 AM

There are a lot of claims floating around the internet about an 8-second attention span. While many studies have been legitimate, BBC News reports it’s a bit more complicated than establishing a hard and fast “average attention span”—and it’s actually task-dependent.

That said, we do know this: Our attention spans are relatively short.

And, they’re extremely short when it comes to digital. If we don’t see what we want, we close windows and choose another result until we find exactly what we’re looking for. So how can you grab your audience’s attention?

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Why SEO can Make or Break Your Inbound Marketing Strategy

By Marisa Catalino on Aug 14, 2018 3:38:09 PM

 

If you’re familiar with inbound marketing, then you probably have a general idea of what SEO (search engine optimization) is all about. If you’re not sure what SEO is all about—then you’ve got some work to do! This post covers the basics and explains why it's so important to incorporate SEO into your inbound marketing strategy.

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