Seasonal Planning is great for aligning internal stakeholders and giving your internal (and external) creative partners time to do what they do best. But let’s not overlook the real fruit of all of that labor: creating external events that get customers excited to shop!

Account-based marketing, or ABM, has been part of marketing professionals’ vocabulary for years. However, in the last 3-5 years, there's been a renewed focus on ABM as technology has become smarter and companies have realized that marketing to the masses isn’t as efficient as narrowing in on their ideal customer profile (ICP).

Yet, it can be hard to launch an ABM program. There are many facets to consider, you may be asking yourself, “Where do I begin?” 

Computer-generated imagery (CGI) has been around for decades; however, in recent years CGI has taken a front seat for marketing materials. Today we will unveil some of the ways in which our clients use CGI. Additionally, we’ve included a link to a new white paper debunking myths about CGI and further discussing how it can be used in marketing.