Think retail is dead? Think again!
Online sales strategies and tactics get a lot of attention these days, but let’s not forget the fact that about 90% of retail activity still happens in-store. The switch to an ecomm sales environment (and world!) has been hugely disruptive, and traditional brick-and-mortar retailers are still finding their way. This makes it the perfect time, then, for Amazon to innovate in a new territory: they’re going offline and into traditional store formats.