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In Focus

So, I’m Not Allowed to Buy an Email List—What Now?

By Tim Kurz on Nov 19, 2018 5:26:21 PM

It’s perhaps the most common conversation I have with prospective clients, and it goes something like this: Tim, I really need to communicate with potential new customers, but I don’t have a database list to send to. Where’s the best place to buy a list? Oh, and by the way, I need it fast and I don’t have much budget to work with.

As I interrupt the question, I respond that there is no place to safely buy/rent/gather/assemble a safe email list at any price. A look of despair ensues. 

Huh?

I repeat: There is no place to safely buy/rent/gather/assemble an email list at any price.

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B2B Marketing: What are Buyer Personas & Why do You Need Them?

By Marisa Catalino on Oct 1, 2018 11:00:12 AM

A huge piece of the inbound marketing puzzle is the buyer persona. Inbound is all about delivering the right type of content to the right people at the right time—but according to the  Information Technology Services Marketing Association (ITSMA), only 44% of B2B marketers use buyer personas.

We no longer have to rely on sending one message to one giant group of people and hoping our target audience sees it. We now have the power to personalize the content we create and decide when, where, and who to show it to.

Gaining insights about consumers when it comes to B2B marketing can prove to be quite difficult—but the effort will pay off more and more as you begin to fully understand your buyers.

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INBOUND 2018: HubSpot's Customer Code and Why It Matters

By Tim Kurz on Sep 7, 2018 4:13:12 PM

Boston has been good to us this week. The people, energy, lessons, and inspiration at INBOUND 2018 have been nothing short of amazing.

We’ve learned more about content, data, segmentation, growth models, and KPIs than we possibly could have imagined. It’s been exhilarating—and exhausting—and there’s more to come in the weeks ahead about what we learned.

But for now, one presentation from HubSpot co-founder Dharmesh Shah unveiling The Customer Code stands out and, in my opinion, should change the way many of us think about our businesses.

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