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In Focus

Save Your Marketing Budget with These Metrics

By Angie Mansfield on Feb 5, 2019 9:37:00 AM

Was your last product launch a success?

Not really sure? You’re not alone. Hubspot’s 2017 State of Inbound Survey showed that 40% of businesses don’t know how to prove the ROI of their marketing activities. And if you don’t know how to determine your ROI, it’s hard to say whether your product launch was a success or failure. Without being able to prove your success, you’ll have a harder time asking for a bigger budget for next year’s marketing activities.

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The Single Biggest Problem with Marketing Automation (and How to Solve It)

By Melissa Simmerman on Jan 23, 2019 5:04:26 PM

Does this conversation sound familiar?

“Hey Bob, have we implemented marketing automation yet?”

“Do you mean Salesforce?”

“Well, Salesforce can be part of it, but I mean the software that automatically sends out our content?”

“What content?”

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This Crucial Element Will Make Or Break Your B2B Product Launch

By Angie Mansfield on Jan 9, 2019 4:11:25 PM

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