If you’re familiar with inbound marketing, then you probably have a general idea of what SEO (search engine optimization) is all about. If you’re not sure what SEO is—you’ve got some work to do! This post covers the basics and explains why it's so important to incorporate SEO into your inbound marketing strategy.

In today’s world where content is king, there are countless ways to define what the word content means. And, it’s possible you’ve heard some form of “we need content, and we need it now!” before.