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In Focus

The Legacy Brand’s Action Plan for Success in a Digital World

By Rob Mixer on Dec 17, 2019 9:45:25 PM

Shoes are so much more than shoes.

Legacy footwear brands—those that have been around for the past 25+ years—have perhaps the best understanding of that. 

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How to Hook—and Keep—Today's Shoe Shoppers

By Rob Mixer on Dec 4, 2019 11:52:47 AM

Putting your best foot forward is key to successful marketing in any industry—but it’s particularly so in the footwear category.

If you’ve made it this far, we have good (maybe bad?) news: that will not be the last of our shoe puns in this blog. Proceed with glee if groan-worthy jokes are right up your alley.

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How Shopper Trends Should Influence Your Product Content

By Rob Mixer on Nov 21, 2019 5:33:01 PM

Categorical deep-dives are pretty much our jam.

So far, we’ve published three blog posts specifically related to the power tool category: an enhanced content introduction, a category analysis, a showcase of the good and bad across the category, and now, we’re giving you the goods to put a plan together.

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