The journey of a potential customer and the pieces of content they consume along the way is a subject near and dear to my heart, and it makes the cogs in my brain start to turn.

When I am researching products and services, I always look at the content being served to me at various points during my journey. Let’s explore the buyer’s journey from the beginning of research to making a purchase.

Does this conversation sound familiar?

“Hey Bob, have we implemented marketing automation yet?”

“Do you mean Salesforce?”

“Well, Salesforce can be part of it, but I mean the software that automatically sends out our content?”

“What content?”