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In Focus

The Strategy Your B2B Marketing Is Missing

By Melissa Simmerman on Sep 8, 2021 3:46:46 PM

Right person, right message, right time. 

This formula is the backbone of all marketing, right? If I can reach the people most likely to buy my product, with a message that moves them out of need or emotion, at the moment when they are most receptive to that message, I’ve got myself some paying customers. 

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3 Ways to Build a Strong Foundation in 2021

By Kyle Collins on Jan 8, 2021 1:28:54 PM

Even though last year was challenging on many levels, we here at Kreber have been asking ourselves (and our clients) to pause and reflect on what we learned last year, and to focus on what worked well. What we’ve seen across the board, no matter the industry or sales category we’ve worked with? Being the best at the basics is a good place to return your focus when external events are, shall we say, uncertain.

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Down the Funnel: How Does Sales Enablement Technology Drive Results?

By Rob Mixer on Sep 27, 2019 2:58:57 PM

Let’s start with a clarification.

While sales enablement is technically a technological undertaking, it shouldn’t be viewed as a “tech” program or project. It’s encompassing and strategic, and that’s part of the reason this category has been largely misunderstood for a long time. Sales enablement apps and technology are geared to make selling more efficient at a time when there are so many ways for your operation to be, well, the exact opposite.

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