Even though last year was challenging on many levels, we here at Kreber have been asking ourselves (and our clients) to pause and reflect on what we learned last year, and to focus on what worked well. What we’ve seen across the board, no matter the industry or sales category we’ve worked with? Being the best at the basics is a good place to return your focus when external events are, shall we say, uncertain.
Let’s start with a clarification.
While sales enablement is technically a technological undertaking, it shouldn’t be viewed as a “tech” program or project. It’s encompassing and strategic, and that’s part of the reason this category has been largely misunderstood for a long time. Sales enablement apps and technology are geared to make selling more efficient at a time when there are so many ways for your operation to be, well, the exact opposite.