In part one of this series, Why so Many B2B Websites Suffer, we discussed the myriad reasons B2B websites can turn out...less than ideal. In this follow up, we’ll get into a few of the best practices you can adopt to start seeing results and achieving business goals with your site.
Picture this scene: You’ve come up with the perfect blog post topic or idea for a new addition to your website. So you sit down at the computer and start writing. And before you know it, you’ve been on a typing rampage for an hour and the piece is complete. But you’re probably missing one thing…
Are you sure this is what your audience wants to read? And if so, how are they going to get there?
There are literally over 3 billion internet searches happening every single day. Do you know how to make your content stand out from the rest in organic search results?