<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1756864631091117&amp;ev=PageView&amp;noscript=1">
In Focus

How the Latest Flooring Trends Impact Your Customers’ Journeys

By Rob Mixer on Oct 14, 2019 4:53:00 PM

 

Now that we’re entering the prime time of “flooring shopping season,” it’s important to revisit a few key things we learned in Part 1 of this series.

Unlike appliance shoppers and holiday shoppers—who are definitively high-intent shoppers—we have to approach flooring shoppers a bit differently. Whereas other shoppers might make a purchase within a day or a week of initiating the process, customers in the market for new flooring take a deliberate, methodical, almost dizzying path to purchase.

Continue Reading

How to Attract Flooring Shoppers During Their Long Customer Journey

By Rob Mixer on Oct 4, 2019 1:39:32 PM

Let’s talk about flooring.

Normally, that topic alone may not spark a ton of excitement, but trust us—we’re pretty fired up about it. Not only the concept of flooring, but how brands and retailers present product to consumers, who have quite an interesting journey on the path to purchase.

Continue Reading

Shoppers Want New Flooring Before the Holidays—Here’s How You Can Help

By Rob Mixer on Oct 2, 2019 11:42:23 AM

Believe it or not, the holiday shopping season is almost upon us.

And while it feels like summer outside, it’s time for brands and retailers to turn their attention to the end-of-year shopping bonanza. One category that tends to ramp up this time of year is—you guessed it—flooring.

Continue Reading