“Did you finish your shopping?”
This time of year, that phrase is not quite so much small talk as it is panic inducing.
The GIE+Expo (which stands for Green Industry and Equipment) is one of the biggest – and, for industry professionals, most exciting – trade shows of the year.
Early in my career, I had a boss named Audrey who was famous for saying, “If you didn’t measure it, it didn’t happen.”
As marketers, measuring and tracking key performance indicators (KPIs) is in our DNA. It's easy to see why, because we're continually asked to prove our worth: "Show me the spend, show me the time, show me the value."