Honestly, they’re a blessing and a curse. New-product launches are an amazing opportunity to introduce new ideas and strategies to customers. But launches can be hard to do, and you only get one chance, as they say, to make a first impression.
Well, not really. A launch campaign can have longer legs than you may realize. But making extended impressions takes a strategic plan and, even more vitally, a strong, clear message.
This is just one of the big takeaways from Kreber’s upcoming white paper, “Hidden Secrets of Successful New-Product Launch Campaigns.” To whet your appetite, we’re sharing a few of those insights here; to get the rest, click the link at the bottom of the blog and we’ll drop it in your inbox when it’s released. (Don’t worry—it’s free!)