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In Focus

3 Ways Marketers Can Respond to the New Normal, Right Now

By Rob Mixer on Apr 1, 2020 3:57:10 PM

Note: Like many of you, we’re safely working from home. And we’re offering our regularly scheduled blogging (plus a few special entries) to help you refine and re-evaluate your marketing efforts for whatever comes next.  

In the retail industry, preparedness and strategy have always been vital, but now, they are critical. With customers spending more time at home than usual—and many more shopping online—readying your brand for the influx of traffic and interest is a top priority.

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How Brands Can Win Last-Minute Christmas Shoppers

By Rob Mixer on Dec 19, 2019 2:05:02 PM

“Did you finish your shopping?”

This time of year, that phrase is not quite so much small talk as it is panic inducing. 

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Sustainability, Automation, and More: What We Learned From the 2019 GIE+Expo

By Rob Mixer on Oct 24, 2019 1:16:23 PM

The GIE+Expo (which stands for Green Industry and Equipment) is one of the biggest – and, for industry professionals, most exciting – trade shows of the year. 

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