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In Focus

What You Don’t Know About Enhanced Product Content Can Hurt You

By Rob Mixer on Jul 10, 2020 8:28:39 AM

Enhanced Product Content (EPC) is a big deal.

Many brands and online retailers have mastered it. Others, hoping to jump into the mix—and capitalize on an ecommerce industry that has seen several sectors spike during the COVID-19 pandemic—have done so without a proper strategy.

EPC is no different than any other marketing tactic: you’ve got to do it right. No cutting corners. No “hoping.” The preparation is equally as important as the execution, but we’ve seen too many examples of businesses not taking the necessary time to nail it.

Spoiler alert: it doesn’t end well.

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How to Write UX Copy That Moves Customers to Act

By Rob Mixer on Jun 25, 2020 11:26:38 AM

We tend to think of writing in a few different ways.

It’s creative. It’s technical. Or, it’s expressive.

When we’re talking about creative writing or content writing, we as marketers often become so obsessed with what’s going to look best, what our clients will like, or what sets our work apart. All of those things are important, don’t get us wrong, but often we forget about how our audience perceives the content.

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Canceled Trade Show? Adapt with Technology Like NeoCon Did

By Natalie Kunce on Jun 8, 2020 4:30:38 PM

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