Even though last year was challenging on many levels, we here at Kreber have been asking ourselves (and our clients) to pause and reflect on what we learned last year, and to focus on what worked well. What we’ve seen across the board, no matter the industry or sales category we’ve worked with? Being the best at the basics is a good place to return your focus when external events are, shall we say, uncertain.
Leave it to the pandemic to alter yet another thing during this crazy year. If you’re waiting for Black Friday sales to start the day after Thanksgiving as the retail gods intended, you’ve already missed out on a lot! Stores have Black Friday deals up and running now—and some have had them going since before Halloween.
Let me remind you that Black Friday is meant to be a literal day. A long day (with sales starting as early as 5 a.m.) but still…a day. Then it crept into Thanksgiving afternoon and spilled over into the entire following weekend. It’s so big, it supports two additional retail events that could be legit all on their own: Small Business Saturday and Cyber Monday.
As we slowly work our way back to normal, practicing proper COVID-19 protocols is an important part of keeping everyone safe and gaining confidence with clients, especially at trade shows. Most of us have not been to a large gathering in months, so creating an environment where everyone feels comfortable has become a key part of running an event.