In part one of this series, Why so Many B2B Websites Suffer, we discussed the myriad reasons B2B websites can turn out...less than ideal. In this follow up, we’ll get into a few of the best practices you can adopt to start seeing results and achieving business goals with your site.
What’s the first thing you do when you hear about an interesting new brand or business? Google the website, obviously.
Of course, that’s exactly what your business’s prospective buyers are doing, too. Which leads to our next question: What is their experience gonna be like when they get there?