If your company is like most brands that want to improve their Enhanced Product Content (EPC) on Amazon or any other ecommerce site, you know it only takes about 2.5 seconds before the conversation gets really tactical.
It started with dinner and a conversation.
It turned into a collaborative relationship with one of the foremost names in modern American style.
Because we love a good story, we had to share this one. During High Point Market (not far from our studios in High Point, NC), one of our producers was introduced to a marketing professional who would eventually join the leadership team at Jonathan Adler.
Even though last year was challenging on many levels, we here at Kreber have been asking ourselves (and our clients) to pause and reflect on what we learned last year, and to focus on what worked well. What we’ve seen across the board, no matter the industry or sales category we’ve worked with? Being the best at the basics is a good place to return your focus when external events are, shall we say, uncertain.