The way brands use content marketing to showcase products has evolved dramatically in the last 10–15 years.
In previous Kreber blogs, we’ve covered the various ways in which this evolution has materialized: everything from enhanced product content, to Amazon product pages, to brand campaigns and social media...and yet, there’s so much more. From this research and analysis, we can conclude one overarching theme, and it’s that customers now (more than ever before) crave and expect tailored, customized shopping experiences.
This Friday, millions of people will be shopping. And millions of people won’t.
Every year, it seems more “conscious consumers” opt out of Black Friday and into the Small Business Saturday/Shop Local movement, started by American Express in barely post-recession 2010 to keep Main Street alive. Almost a decade later, the movement has proven its value: a recent survey found that among consumers who plan to shop on Small Business Saturday, 96% said the event “inspires them to go to small, independently owned retailers or restaurants that they have not been to before or would not have otherwise tried.”