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In Focus

How to Write With SEO in Mind

By Marisa Catalino on May 9, 2019 2:01:47 PM

Picture this scene: You’ve come up with the perfect blog post topic or idea for a new addition to your website. So you sit down at the computer and start writing. And before you know it, you’ve been on a typing rampage for an hour and the piece is complete. But you’re probably missing one thing…

Are you sure this is what your audience wants to read? And if so, how are they going to get there?

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How to Harness the Power of Title Tags & Meta Descriptions

By Marisa Catalino on Apr 11, 2019 4:22:36 PM

There are literally over 3 billion internet searches happening every single day. Do you know how to make your content stand out from the rest in organic search results?

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Shopper Intent: How to Capture Leads with Inbound for Ecomm

By Marisa Catalino on Feb 21, 2019 12:20:40 PM

Inbound marketing is all about nurturing customers who aren’t immediately ready to buy, so why wouldn’t an ecommerce company take advantage of this? Well, it’s easy to overlook—and also easy to miss the mark. We’ve already established three reasons why inbound marketing is crucial for ecomm, and now we’ll explore how to make the most of it: by focusing on shopper intent.

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