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In Focus

5 Tips to Optimize Your Content for SEO

By Rob Mixer on May 29, 2020 9:28:41 AM

NOTE: Like many of you, we’re staying home and preparing for a gradual return to the office environment. We’re offering our regularly scheduled blogging (plus a few special entries) to help you refine and re-evaluate your marketing efforts for whatever comes next.  

You’ve probably heard about the importance of search engine optimization (commonly referred to as SEO).

There’s no shortage of in-depth information available on this topic, but oftentimes, it’s incredibly detailed and not tailored to the “step one” phase. Not everyone is an expert in search marketing or SEO, and it’s an area of marketing that is still new to many. 

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How to Write With SEO in Mind

By Marisa Catalino on May 9, 2019 2:01:47 PM

Picture this scene: You’ve come up with the perfect blog post topic or idea for a new addition to your website. So you sit down at the computer and start writing. And before you know it, you’ve been on a typing rampage for an hour and the piece is complete. But you’re probably missing one thing…

Are you sure this is what your audience wants to read? And if so, how are they going to get there?

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How to Harness the Power of Title Tags & Meta Descriptions

By Marisa Catalino on Apr 11, 2019 4:22:36 PM

There are literally over 3 billion internet searches happening every single day. Do you know how to make your content stand out from the rest in organic search results?

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