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In Focus

Why your company should be embracing ABM

By Kreber Staff on May 2, 2023 8:00:00 AM

 

Account-based marketing, or ABM, has been part of marketing professionals’ vocabulary for years. However, in the last 3-5 years, there's been a renewed focus on ABM as technology has become smarter and companies have realized that marketing to the masses isn’t as efficient as narrowing in on their ideal customer profile (ICP).

Yet, it can be hard to launch an ABM program. There are many facets to consider, you may be asking yourself, “Where do I begin?” 

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The Buyer’s Journey and the Content Along the Way

By Jamie Bibb on Nov 30, 2022 8:00:00 AM

 

The journey of a potential customer and the pieces of content they consume along the way is a subject near and dear to my heart, and it makes the cogs in my brain start to turn.

When I am researching products and services, I always look at the content being served to me at various points during my journey. Let’s explore the buyer’s journey from the beginning of research to making a purchase.

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5 Things Marketers Should Be Thinking About for the Remainder of 2022

By Jamie Bibb on Jul 28, 2022 9:38:00 AM

 

As Director of Marketing for our agency and seeing the news with the changes in gas prices and talk of inflation, I wondered how this might affect our clients and their plans for the remainder of the year. 

A couple days later, a webinar popped into my inbox from Gartner on the CMO Spend Survey for 2022.

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