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In Focus

Halloween: More Treats than Tricks Expected This Year

By Kyle Collins on Oct 7, 2019 3:02:23 PM

It’s a top 10 retail event, and although the current political climate spooks shoppers a little, the fun is expected to continue this Halloween shopping season.

The average shopper will spend $86.27 on costumes, candy, and decor—just a little down from last year’s total of $86.79, says the National Retail Federation (NRF). 

What will customers get into this year? Here’s Halloween ’19, by the numbers:

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Go Live: How to Make Streaming Social Video Work for Your Brand

By Rob Mixer on Sep 23, 2019 12:42:33 PM

Your content calendar probably used to look a lot like this:

Organic post, organic post, organic post, maybe a paid advertisement or two. Match the copy to your brand voice, find the right visual, and move on to the next. But times have drastically changed.

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Instagram Re-Focus: Hidden Like Counts and How to Measure Success

By Rob Mixer on Aug 21, 2019 3:42:54 PM

Double tap. Like. Love. Call it whatever you want.

The heart icon, located to the bottom left of every Instagram photo you’ve ever scrolled past, is just sitting there calling your name. It’s the beacon of hope that validates our decision to share our lives with our friends, and a confirmation that we are innately interesting.

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