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In Focus

Instagram Re-Focus: Hidden Like Counts and How to Measure Success

By Rob Mixer on Aug 21, 2019 3:42:54 PM

Double tap. Like. Love. Call it whatever you want.

The heart icon, located to the bottom left of every Instagram photo you’ve ever scrolled past, is just sitting there calling your name. It’s the beacon of hope that validates our decision to share our lives with our friends, and a confirmation that we are innately interesting.

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B2B Brands, Here’s How to Get Social Media Right

By Melissa Simmerman on May 8, 2019 12:15:55 PM

B2B Client: “Social media really isn’t for brands like ours.”

Me: “Hmm, why do you think that?”

B2B Client: “No one follows us but people who already know us. Our business is kinda boring. And we really don’t have the staff to manage it.”

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