Advertising has come a long way since the first TV advert on July 1, 1941, for Bulova Watches. Fast forward 80 years and you’ll find yourself smack dab in the middle of a dizzying array of advertising. From print to digital and everything in between, it’s a never-ending game of getting your product or business out there to the masses—a game that’s not slowing down any time soon.
It’s a top 10 retail event, and although the current political climate spooks shoppers a little, the fun is expected to continue this Halloween shopping season.
The average shopper will spend $86.27 on costumes, candy, and decor—just a little down from last year’s total of $86.79, says the National Retail Federation (NRF).
What will customers get into this year? Here’s Halloween ’19, by the numbers:
Your content calendar probably used to look a lot like this:
Organic post, organic post, organic post, maybe a paid advertisement or two. Match the copy to your brand voice, find the right visual, and move on to the next. But times have drastically changed.