<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1756864631091117&amp;ev=PageView&amp;noscript=1">
In Focus

What Makes a Great Ecommerce Welcome Email?

By Marisa Catalino on Mar 15, 2019 11:56:06 AM

Here's a familiar situation: you're eyeing something interesting online that you might want to buy, so you sign up for the email newsletter—something that might just offer a discount code or special access to a sale. After you click “submit,” the anticipation grows.

Continue Reading

Shopper Intent: How to Capture Leads with Inbound for Ecomm

By Marisa Catalino on Feb 21, 2019 12:20:40 PM

Inbound marketing is all about nurturing customers who aren’t immediately ready to buy, so why wouldn’t an ecommerce company take advantage of this? Well, it’s easy to overlook—and also easy to miss the mark. We’ve already established three reasons why inbound marketing is crucial for ecomm, and now we’ll explore how to make the most of it: by focusing on shopper intent.

Continue Reading

3 Reasons Why You Need Inbound Marketing for Ecommerce

By Marisa Catalino on Jan 31, 2019 3:25:44 PM

With the boom of online retailers such as Amazon and Walmart, the ecommerce landscape has grown exponentially over the past few years. And in order to keep up with the big-box stores, smaller online retailers need to find a way to disrupt and cut through the clutter. Here’s where inbound marketing can make or break your brand.

Continue Reading