Computer-generated imagery (CGI) has been around for decades; however, in recent years CGI has taken a front seat for marketing materials. Today we will unveil some of the ways in which our clients use CGI. Additionally, we’ve included a link to a new white paper debunking myths about CGI and further discussing how it can be used in marketing.

CGI (computer-generated imagery) represents both the present and the future.

We recently outlined the benefits of integrating CGI into your marketing mix, taking a look at some of the high-level advantages and takeaways. Those include (but are not limited to) achieving photorealism, offering a customizable shopping experience, and the ability to build a bank of CGI assets for use in future content, like AR experiences. 

Happy trade show season! Next up, KBIS 2020. 

We’re gearing up to join the 30,000+ attendees flocking to Las Vegas for the National Kitchen & Bath Show.

As North America’s largest trade show dedicated to all aspects of kitchen and bath design, there’s certainly a lot to love! With 600 exhibitors boasting state-of-the-art booths and dazzling home innovations, here are a few of the trends we’re most excited to see—and why you should be too.