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In Focus

CGI Trends and Myths to Help Marketers

By Jamie Bibb on Feb 16, 2023 8:00:00 AM


Computer-generated imagery (CGI) has been around for decades; however, in recent years CGI has taken a front seat for marketing materials. Today we will unveil some of the ways in which our clients use CGI. Additionally, we’ve included a link to a new white paper debunking myths about CGI and further discussing how it can be used in marketing.

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The Solve for Unique Customer Needs? CGI

By Rob Mixer on Jan 24, 2020 9:48:00 AM

CGI (computer-generated imagery) represents both the present and the future.

We recently outlined the benefits of integrating CGI into your marketing mix, taking a look at some of the high-level advantages and takeaways. Those include (but are not limited to) achieving photorealism, offering a customizable shopping experience, and the ability to build a bank of CGI assets for use in future content, like AR experiences. 

Topics: CGI
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Trends We’re Watching For at KBIS 2020

By Gabriela DiCristoforo on Jan 17, 2020 6:47:31 PM

Happy trade show season! Next up, KBIS 2020. 

We’re gearing up to join the 30,000+ attendees flocking to Las Vegas for the National Kitchen & Bath Show.

As North America’s largest trade show dedicated to all aspects of kitchen and bath design, there’s certainly a lot to love! With 600 exhibitors boasting state-of-the-art booths and dazzling home innovations, here are a few of the trends we’re most excited to see—and why you should be too.

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