In the modern world of content creation, photography and computer-generated imagery (CGI) have become the cornerstones of visual storytelling. These two mediums, while distinct in their methodologies and applications, share the common goal of creating compelling visuals that resonate with audiences. 

“The debate over whether photography or CGI is superior is an outdated dichotomy,” according to Jack Kreber, President at Kreber. 

Instead, he explains, the focus should be on which method delivers the best value for the project at hand. By adopting a medium-agnostic approach, creators can maximize both the impact and efficiency of their projects.

Computer-generated imagery (CGI) has been around for decades; however, in recent years CGI has taken a front seat for marketing materials. Today we will unveil some of the ways in which our clients use CGI. Additionally, we’ve included a link to a new white paper debunking myths about CGI and further discussing how it can be used in marketing.

CGI (computer-generated imagery) represents both the present and the future.

We recently outlined the benefits of integrating CGI into your marketing mix, taking a look at some of the high-level advantages and takeaways. Those include (but are not limited to) achieving photorealism, offering a customizable shopping experience, and the ability to build a bank of CGI assets for use in future content, like AR experiences.