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In Focus

How to Win Appliance Shoppers with Micro Content

By Rob Mixer on Aug 5, 2019 4:46:21 PM

Washers to the left. Dryers to the right.

If you’re not prepared to go appliance shopping...

You might be out all night.

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Is Your Brand Ready For the Appliance Shopping Surge?

By Rob Mixer on Aug 2, 2019 10:03:37 AM

For many consumers, appliance shopping is their least favorite kind of shopping.

And it’s not too difficult to understand why.

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Alexa, Show Me How to Optimize for Voice Search

By Rob Mixer on Jun 13, 2019 4:25:07 PM

Set an alarm.

Check the weather.

Send a text.

A few years ago, these were (most likely) regular daily tasks with a better-than-decent chance that you wrote them on a sticky note or put each as a reminder in your phone. While those list-making and task-completing practices are still prevalent in 2019, there’s another fast-emerging trend that we need to watch.

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