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In Focus

10 Ways COVID-19 Changed Consumer Habits

By Marisa Rubin on Jul 21, 2021 5:11:17 PM

It’s 11pm. You’re in bed, about to fall asleep. All of a sudden, you realize you forgot to grab the side dish for tomorrow’s dinner with the in-laws—and you’re hosting. Between meetings and picking up the dog from daycare, your “tomorrow” is fully booked. Luckily, it’s 2021 and you can just open your favorite grocery app and get your forgotten item delivered, at a time of your choice. Dinner is saved. 

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A Case Study in Successful B2B Product Launches

By Rob Mixer on Apr 20, 2021 8:59:28 AM

Product launches are a big deal.

Each is an opportunity for a business to peel back the curtain and show the world what its teams have been working on. All the research, legwork, development...you name it. It rises to the surface when a product is ready to go to market.

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Your B2B product is ready to launch. Now what?

By Melissa Simmerman on Apr 7, 2021 12:17:29 PM

At long last, your new product is ready to launch. We can only imagine the blood, sweat, and tears it took to get here. The countless meetings, the R&D, the product testing, the customer surveys, the delays (Gartner says only 55% of product launches actually take place on schedule), the investment (!!). For our clients, it can be a long, intense process—and just when it seems the hard part is over, you have to think about...marketing the product. 

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