To start our discussion about chatbots, we’d like to welcome you to the fictional (unfortunately) Kreber Candy Co. You’ll just have to trust us on this. It’s a wonderful place.
Content marketing is all about building trust.
In the B2B world, there’s a lot for you to deal with. You’re responsible for driving awareness of your brand. You’re tasked with acquiring quality sales leads that develop into long-term business relationships, and perhaps most importantly, you have to strike a balance between creativity in marketing and delivering results.
The dreaded corporate silos. They don’t just lead to miscommunication. They lead to disjointed branding across all your channels. And you better believe your customers notice.