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In Focus

What’s Keeping CMOs Up at Night?

By Rob Mixer on Mar 22, 2022 11:52:43 AM

Perhaps—possibly—you’ve had a chance to take a step back and reflect on how much has changed in the last two years.

March 2020 was truly a different time. As a marketing leader, your priorities have undoubtedly shifted. Whether it was a short-term pivot to reach customers where they were (at home, in front of a screen) or refocusing your big-picture goals to account for all that was happening in your industry or the world…the point is, going forward, you’re going to need a solid plan.

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4 Ways to Increase Conversions—and Avoid Abandoned Carts

By Rob Mixer on Mar 8, 2022 8:26:45 AM

Take a look at your browser tabs right now.

Or, check your phone real quick.

Is there an open or unfinished shopping cart floating out there? Chances are there is, but don’t worry—you’re the rule, not the exception. 

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History of the Industry: The Rise of Content Marketing

By Marisa Rubin on Feb 21, 2022 9:08:47 AM

With a 100+ year history of thinking ahead, Kreber has been around for the good, the bad, and the pretty. As industry trends came and went, we continued to evolve, learned important lessons, and persevered—building our capabilities along the way. In that time, we’ve mastered our content marketing services to provide brands with more than a century’s worth of inspiration.

But, have you ever wondered where it all started? Where did content marketing begin?

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