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In Focus

A Case Study in Successful B2B Product Launches

By Rob Mixer on Apr 20, 2021 8:59:28 AM

Product launches are a big deal.

Each is an opportunity for a business to peel back the curtain and show the world what its teams have been working on. All the research, legwork, development...you name it. It rises to the surface when a product is ready to go to market.

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Your B2B product is ready to launch. Now what?

By Melissa Simmerman on Apr 7, 2021 12:17:29 PM

At long last, your new product is ready to launch. We can only imagine the blood, sweat, and tears it took to get here. The countless meetings, the R&D, the product testing, the customer surveys, the delays (Gartner says only 55% of product launches actually take place on schedule), the investment (!!). For our clients, it can be a long, intense process—and just when it seems the hard part is over, you have to think about...marketing the product. 

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Back to College Retailers: A+ for COVID-19 Adjustments

By Kyle Collins on Sep 10, 2020 4:43:39 PM

We wondered about it back in April. We tracked the daily developments throughout May and June. We watched as some colleges planned to have in-person classes, while others (like Harvard) decided in early July that fall 2020 classes would be online only. 

Like everyone else, we crossed our fingers that a sense of normalcy would return after the summer and that the Back to College time frame would find us all a little more back to business as usual.

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