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In Focus

The Brands Winning Cultural Conversations: Home Goods Edition

By Melissa Simmerman on Sep 13, 2019 8:30:00 AM

We’ve talked a lot about brands and what they stand for this month, and we keep coming back to one important point: authenticity. 

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Here’s How to Activate Your Brand’s Mission (and Capitalize on It)

By Rob Mixer on Sep 9, 2019 4:51:17 PM

What do you stand for?

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How Not to Fail at Cultural Conversations

By Melissa Simmerman on Aug 26, 2019 12:37:06 PM

After the U.S. Women’s National Team won the 2019 World Cup, Nike did this:


If you’ve ever been a kid with a dream (or, ahem, a curly-haired little soccer player with a poster of Michelle Akers on her wall), that spot is a tearjerker. We were all riding high after that win—despite the controversy over goals scored, celebration moves, and the ongoing fight for pay equality—no brand more so than Nike, the reigning champ of provocative sports advertising.

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