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In Focus

5 Lessons for Big Brands from Small Business Content Creators

By Melissa Simmerman on Nov 27, 2019 1:44:18 PM

This Friday, millions of people will be shopping. And millions of people won’t.

Every year, it seems more “conscious consumers” opt out of Black Friday and into the Small Business Saturday/Shop Local movement, started by American Express in barely post-recession 2010 to keep Main Street alive. Almost a decade later, the movement has proven its value: a recent survey found that among consumers who plan to shop on Small Business Saturday, 96% said the event “inspires them to go to small, independently owned retailers or restaurants that they have not been to before or would not have otherwise tried.”

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How to Attract Flooring Shoppers During Their Long Customer Journey

By Rob Mixer on Oct 4, 2019 1:39:32 PM

Let’s talk about flooring.

Normally, that topic alone may not spark a ton of excitement, but trust us—we’re pretty fired up about it. Not only the concept of flooring, but how brands and retailers present product to consumers, who have quite an interesting journey on the path to purchase.

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Shoppers Want New Flooring Before the Holidays—Here’s How You Can Help

By Rob Mixer on Oct 2, 2019 11:42:23 AM

Believe it or not, the holiday shopping season is almost upon us.

And while it feels like summer outside, it’s time for brands and retailers to turn their attention to the end-of-year shopping bonanza. One category that tends to ramp up this time of year is—you guessed it—flooring.

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