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In Focus

3 Ways Marketers Can Respond to the New Normal, Right Now

By Rob Mixer on Apr 1, 2020 3:57:10 PM

Note: Like many of you, we’re safely working from home. And we’re offering our regularly scheduled blogging (plus a few special entries) to help you refine and re-evaluate your marketing efforts for whatever comes next.  

In the retail industry, preparedness and strategy have always been vital, but now, they are critical. With customers spending more time at home than usual—and many more shopping online—readying your brand for the influx of traffic and interest is a top priority.

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Why Do Content Marketing Programs Fail Before They Start?

By Rob Mixer on Mar 10, 2020 4:01:59 PM

There’s no way around it: your B2B brand needs content marketing. 

It’s how you scale. It’s how you talk about yourself, and it’s how you sell. And most importantly nowadays, it’s the foundation on which other critical components of your business are built, including lead generation and customer engagement. Why? Because content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.

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The Content Marketing Mix that Will Drive Results for Your Brand

By Rob Mixer on Feb 5, 2020 4:43:25 PM

Maybe you own a business. Or you run marketing for your company. Could be you’re simply looking to find the best way to balance your efforts and get the message out. If it was a piece of cake, everyone would do it, right?

But unfortunately, it’s not that easy. The good news is that we’re here to help and make sense of marketing in a time when it seems like there are endless options, technologies, and tactics. 

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