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In Focus

How to Write With SEO in Mind

By Marisa Catalino on May 9, 2019 2:01:47 PM

Picture this scene: You’ve come up with the perfect blog post topic or idea for a new addition to your website. So you sit down at the computer and start writing. And before you know it, you’ve been on a typing rampage for an hour and the piece is complete. But you’re probably missing one thing…

Are you sure this is what your audience wants to read? And if so, how are they going to get there?

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How to Harness the Power of Title Tags & Meta Descriptions

By Marisa Catalino on Apr 11, 2019 4:22:36 PM

There are literally over 3 billion internet searches happening every single day. Do you know how to make your content stand out from the rest in organic search results?

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Save Your Marketing Budget with These Metrics

By Angie Mansfield on Feb 5, 2019 9:37:00 AM

Was your last product launch a success? Not really sure? You’re not alone. Hubspot’s 2017 State of Inbound Survey showed that 40% of businesses don’t know how to prove the ROI of their marketing activities. And if you don’t know how to determine your ROI, it’s hard to say whether your product launch was a success or failure. Without being able to prove your success, you’ll have a harder time asking for a bigger budget for next year’s marketing activities.

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