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In Focus

What to Know About Chatbots, and Why You Need One

By Rob Mixer on Jun 28, 2019 12:49:02 PM

To start our discussion about chatbots, we’d like to welcome you to the fictional (unfortunately) Kreber Candy Co. You’ll just have to trust us on this. It’s a wonderful place.

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The 4 Qualities of Successful Content Marketing

By Rob Mixer on Jun 25, 2019 12:13:14 PM

Content marketing is all about building trust.

In the B2B world, there’s a lot for you to deal with. You’re responsible for driving awareness of your brand. You’re tasked with acquiring quality sales leads that develop into long-term business relationships, and perhaps most importantly, you have to strike a balance between creativity in marketing and delivering results.  

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It’s Time for a More Thoughtful Approach to Content

By Melissa Simmerman on Jun 12, 2019 10:33:01 AM

The dreaded corporate silos. They don’t just lead to miscommunication. They lead to disjointed branding across all your channels. And you better believe your customers notice.

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