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In Focus

How to Write Quality, Compelling Copy for Enhanced Product Content Pages

By Rob Mixer on Mar 3, 2020 12:45:43 PM

The modern consumer exists in a saturated, competitive marketplace. One breeze through the Amazon app reveals the mind-boggling number of brands that produce the same products.

That means there’s a lot of noise. It’s a marketplace that includes online and on-demand options, in addition to a traditional brick-and-mortar experience. As we all know, if the shopper wants to buy something, she has the power to do so right at her fingertips, without leaving the house.

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The New Rules for Black Friday, and How Brands Can Capitalize

By Rob Mixer on Nov 25, 2019 5:27:01 PM

Folks, Black Friday has arrived.

We’re going to assume you aren’t frantically checking your phone or your calendar to confirm, because if you’re like most shoppers in the United States, you’ve started holiday shopping already. Some of them—an increasing number, we might add—began the journey this summer, with a little something we know as Amazon Prime Day.

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This Is Not a Drill: How to Tailor Content for Multiple Shopper Personas

By Rob Mixer on Nov 5, 2019 3:04:47 PM

Whether you’re a dedicated DIYer or a novice shopping for your brother-in-law before the holidays, odds are you’ve come across a power tool or two in your life. Well...most of us, at least. 

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