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In Focus

The New Rules for Black Friday, and How Brands Can Capitalize

By Rob Mixer on Nov 25, 2019 5:27:01 PM

Folks, Black Friday has arrived.

We’re going to assume you aren’t frantically checking your phone or your calendar to confirm, because if you’re like most shoppers in the United States, you’ve started holiday shopping already. Some of them—an increasing number, we might add—began the journey this summer, with a little something we know as Amazon Prime Day.

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This Is Not a Drill: How to Tailor Content for Multiple Shopper Personas

By Rob Mixer on Nov 5, 2019 3:04:47 PM

Whether you’re a dedicated DIYer or a novice shopping for your brother-in-law before the holidays, odds are you’ve come across a power tool or two in your life. Well...most of us, at least. 

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Prime Day Is in the Rearview Mirror—and We Learned Even More in 2019

By Rob Mixer on Jul 19, 2019 2:58:23 PM

Prime Day 2019 has come and gone.

The early returns are, as you’d expect, even bigger and eye-popping than they were a year ago. While the financials aren’t yet official, Amazon said it shattered previous Prime Day records this year; more than 175 million products were sold (via Yahoo! Finance) and sales surpassed Cyber Monday and Black Friday...combined.

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