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In Focus

This Is Not a Drill: Now Is the Time for Powerful Tools Content

By Kyle Collins on Oct 12, 2020 11:45:59 AM

Let’s face it: online shopping isn’t always easy for every category of products out there. The higher the price and the more complex the product is, the more customers may want to make that purchase in-person, where they can look, touch, test, and ask questions to a knowledgeable associate. The way to bridge this gap on an ecommerce platform is with Enhanced Brand Content. It’s what showcases the product and helps alleviate the uncertainty online shopping brings.

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How Enhanced Brand Content Copy Can Be Best-in-Class

By Rob Mixer on Aug 17, 2020 9:18:57 AM

The modern consumer exists in a saturated, competitive marketplace. One breeze through the Amazon app or any major online marketplace will reveal the mind-boggling number of brands that sell the same or similar products.

That means there’s a lot of noise. One way you can cut through the clutter is by focusing on a tried-and-true element that’s been a key to great marketing since, well, forever: the words you use.

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The New Rules for Black Friday, and How Brands Can Capitalize

By Rob Mixer on Nov 25, 2019 5:27:01 PM

Folks, Black Friday has arrived.

We’re going to assume you aren’t frantically checking your phone or your calendar to confirm, because if you’re like most shoppers in the United States, you’ve started holiday shopping already. Some of them—an increasing number, we might add—began the journey this summer, with a little something we know as Amazon Prime Day.

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