Have you ever left an item in an online shopping cart, then been convinced to go through with the purchase based on the seller’s follow-up communication? I know I have—because the email either reminded me of an item that I didn’t complete the checkout process for or, more likely, gave me an incentive like free shipping or a discount.
This is true for many others; in fact, cart abandonment emails have a greater than 10% purchase rate according to Campaign Monitor. We covered the reasons why it’s crucial to have a strategy in place in part I of our Abandoned Cart Email Strategy series. In this follow-up post, we’ll take a look at some examples to break down what works, what doesn’t, and what other incentives you might encounter during the online browsing process.