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In Focus

Back to College Retailers: A+ for COVID-19 Adjustments

By Kyle Collins on Sep 10, 2020 4:43:39 PM

We wondered about it back in April. We tracked the daily developments throughout May and June. We watched as some colleges planned to have in-person classes, while others (like Harvard) decided in early July that fall 2020 classes would be online only. 

Like everyone else, we crossed our fingers that a sense of normalcy would return after the summer and that the Back to College time frame would find us all a little more back to business as usual.

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3 Back-to-Class Tactics You Need to See

By Kyle Collins on Jul 23, 2019 5:22:10 PM

Shopping for the upcoming school year is now in session—and customers are expected to spend more than ever on both back-to-school and back-to-campus supplies, apparel, and accessories.

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Back-to-School: the Keys to a Memorable Campaign

By Liz Samuelson on Jul 17, 2019 3:23:07 PM

An email dings your inbox. The ask? Your boss wants you to lead the charge on a new back-to-school campaign. It needs to be “fresh and poppy,” have Gen Z appeal, and increase sales by 5%. It also must produce enough video and photography content for seamless marketing across dozens of channels, all while keeping customers engaged and your boss beaming.

You? Overwhelmed. How will you accomplish this Herculean task? What creative approach should your agency take—and how will you direct it?

 

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