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In Focus

Your 2018 Back-to-Campus Creative Briefing

By Kyle Collins on Sep 25, 2018 3:04:34 PM

A brand new generation (Gen Z!) and a good bit of swirling social pressure to have Insta-worthy selfies and dorm rooms means the back-to-college shopping season is a perfect storm for a range of retailers.

First, let’s let the math tell the story.

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