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In Focus

Save Your Marketing Budget with These Metrics

By Angie Mansfield on Feb 5, 2019 9:37:00 AM

Was your last product launch a success? Not really sure? You’re not alone. Hubspot’s 2017 State of Inbound Survey showed that 40% of businesses don’t know how to prove the ROI of their marketing activities. And if you don’t know how to determine your ROI, it’s hard to say whether your product launch was a success or failure. Without being able to prove your success, you’ll have a harder time asking for a bigger budget for next year’s marketing activities.

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This Crucial Element Will Make Or Break Your B2B Product Launch

By Angie Mansfield on Jan 9, 2019 4:11:25 PM

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Stop Messing up Your Product Launches with These 3 Lessons

By Angie Mansfield on Dec 17, 2018 3:36:20 PM

Are you doing all you can to support your upcoming product launch? Have previous launches fallen flat?

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