Think back to the last small appliance you bought. Where did you “shop” for it (reviewing your options, checking different products and prices), and where did you end up buying it?

We often think of online shopping as convenient (probably too convenient), useful, and just the way things are in 2019. But it’s about to get personal.

There are hundreds of pages of circulars, thousands of items, and millions in sales to be made this Black Friday. With the prospect of a positive holiday shopping season ahead (consumers are ready to spend more than $1000 each!), ‘tis the season for retailers to go all out to get you in-store and to shop online this Black Friday.