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In Focus

Amazon Ad Revenue Is a Big Deal—Here’s How You Can Capitalize

By Rob Mixer on Aug 31, 2020 11:28:27 AM

The use of consumer data to influence marketing strategy has been integral to advertising for generations, well before re-targeting and customized content were even fleeting thoughts. But in this Age of Amazon, the landscape is rapidly changing and many brands are forced to play catch-up.

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Small Appliances: Who Wins the Moment of Truth?

By Kyle Collins on Sep 6, 2019 2:44:13 PM

Think back to the last small appliance you bought. Where did you “shop” for it (reviewing your options, checking different products and prices), and where did you end up buying it?

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Spotted: The BEST Black Friday Retail Marketing Idea

By Kyle Collins on Nov 20, 2018 6:24:32 PM

There are hundreds of pages of circulars, thousands of items, and millions in sales to be made this Black Friday. With the prospect of a positive holiday shopping season ahead (consumers are ready to spend more than $1000 each!), ‘tis the season for retailers to go all out to get you in-store and to shop online this Black Friday.

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