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In Focus

What Makes a Great Ecommerce Welcome Email?

By Marisa Catalino on Mar 15, 2019 11:56:06 AM

Here's a familiar situation: you're eyeing something interesting online that you might want to buy, so you sign up for the email newsletter—something that might just offer a discount code or special access to a sale. After you click “submit,” the anticipation grows.

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Content Studio Part II: Reimagining Your Team

By Marcus Stephenson on Feb 27, 2019 1:25:22 PM

In Part I of this series, we introduced the concept of a Content Studio to tackle the challenges brands and companies face every day—especially with content’s chokehold on resources and budgets. This nimble, more strategically creative team structure produces impactful channel content (paid and owned) on budget, on time, on strategy, and on demand.

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Shopper Intent: How to Capture Leads with Inbound for Ecomm

By Marisa Catalino on Feb 21, 2019 12:20:40 PM

Inbound marketing is all about nurturing customers who aren’t immediately ready to buy, so why wouldn’t an ecommerce company take advantage of this? Well, it’s easy to overlook—and also easy to miss the mark. We’ve already established three reasons why inbound marketing is crucial for ecomm, and now we’ll explore how to make the most of it: by focusing on shopper intent.

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