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In Focus

These Brands Have Some of the Best Abandoned Cart Email Strategies

By Marisa Catalino on Aug 28, 2019 5:03:58 PM

Have you ever left an item in an online shopping cart, then been convinced to go through with the purchase based on the seller’s follow-up communication? I know I have—because the email either reminded me of an item that I didn’t complete the checkout process for or, more likely, gave me an incentive like free shipping or a discount. 

This is true for many others; in fact, cart abandonment emails have a greater than 10% purchase rate according to Campaign Monitor. We covered the reasons why it’s crucial to have a strategy in place in part I of our Abandoned Cart Email Strategy series. In this follow-up post, we’ll take a look at some examples to break down what works, what doesn’t, and what other incentives you might encounter during the online browsing process.

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Do You Have an Abandoned Cart Email Strategy?

By Marisa Catalino on Aug 19, 2019 5:31:54 PM

If you’ve ever shopped online, you’ve probably received several (but more likely hundreds) of abandoned cart emails. You know, a friendly reminder that you’ve left an item in your online shopping cart and just maybe, if you’re lucky, a little incentive to go through with the purchase.

Would it shock you to know that not every retailer has an abandoned cart email strategy in place? Because it’s true (more on that in part II). 

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Appliance Shopping: The Best (and Worst) E-commerce Experiences

By Rob Mixer on Aug 16, 2019 1:04:08 PM

You’re used to hearing that it’s the “holiday shopping season.”

And you know when “back-to-school shopping” is coming up. 

We’re conditioned to be mindful of the major shopping dates on the calendar, which only further increases the hype – and the pressure on brands and retailers to make sure they have better deals than their competitors. And as we’re now approaching the peak of appliance shopping season (yes, it’s a real thing) in September and October, we’ve covered in this series’ first two blogs both the trends and approaches we’ve seen from major brands, and taken a deeper dive at two of the biggest names in the game.

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