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In Focus

3 Reasons Why You Need Inbound Marketing for Ecommerce

By Marisa Catalino on Jan 31, 2019 3:25:44 PM

With the boom of online retailers such as Amazon and Walmart, the ecommerce landscape has grown exponentially over the past few years. And in order to keep up with the big-box stores, smaller online retailers need to find a way to disrupt and cut through the clutter.

Here’s where inbound marketing can make or break your brand.

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Spotted: The BEST Black Friday Retail Marketing Idea

By Kyle Collins on Nov 20, 2018 6:24:32 PM

There are hundreds of pages of circulars, thousands of items, and millions in sales to be made this Black Friday. With the prospect of a positive holiday shopping season ahead (consumers are ready to spend more than $1000 each!), ‘tis the season for retailers to go all out to get you in-store and to shop online this Black Friday.

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Amazon Sets Up Shop with New 4-Star Store

By Kyle Collins on Oct 31, 2018 4:52:12 PM

Think retail is dead? Think again!

Online sales strategies and tactics get a lot of attention these days, but let’s not forget the fact that about 90% of retail activity still happens in-store. The switch to an ecomm sales environment (and world!) has been hugely disruptive, and traditional brick-and-mortar retailers are still finding their way. This makes it the perfect time, then, for Amazon to innovate in a new territory—they’re going offline and into traditional store formats.

Topics: Retail Ecommerce
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