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In Focus

The Back-to-School Marketing Strategy That’s Working in 2021

By Rob Mixer on Sep 15, 2021 5:48:32 PM

Quite a bit has changed in a year, right?

In 2020, we weren’t sure what the school year would look like. Many of the “what you need to be successful” philosophies mirrored what we were doing while working from home; and much like the adults, kids were not used to learning at home on a regular basis.

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The Answer to Your Online Content Prayers Is This Acronym

By Melissa Simmerman on Sep 14, 2020 12:08:53 PM

One of our clients, a global seller of lawn and garden products, has a term for how its teams manage content syndication across online retailer platforms: “spreadsheet hell.”

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Reopened Retail in NYC: The Good, The Bad, and The Ugly

By Kyle Collins on Jul 30, 2020 10:36:16 PM

New York City allowed brick-and-mortar retail stores to open back up at the end of June. As the month went on, more and more shoppers ventured out, masks in place, to see just what it is like to shop in-person in these (still) uncertain times.

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