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In Focus

Halloween Campaigns: One Beauty, Lots of Beasts

By Kyle Collins on Nov 1, 2019 9:54:51 AM

Makeup is THE hot story for Halloween this year. Unlike candy and costumes, it’s calorie-free, one size fits all, and works for all ages. It inspires envy and displays artistry, both IRL and online. It hits the sweet spot of social media-lovin’, Euphoria-watchin’ younger Millennials and Gen Z.

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Nike’s New NYC Flagship: 3 Ideas You Need to Copy

By Kyle Collins on Aug 23, 2019 3:50:57 PM

We know Nike, as a top-tier brand, is more than just a company that sells shoes and clothes. It represents everything (or most things!) sports and exercise, innovation, and motivation. Sure, it’s one of the world’s most recognizable brands, but don’t get it twisted: no one is immune to changing tastes and competitive ankle-biting.

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New York Retail Minute: Is the IKEA Planning Studio the Store of the Future?

By Kyle Collins on May 15, 2019 1:39:49 PM

I spend lots of time thinking about (and shopping in!) unique store concepts. I’m always on the lookout for that one new idea or spin on the traditional brick-and-mortar concept that feels fresh, new, and right for our increasingly ecommerce-driven world.

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