The release of the annual IKEA catalog is a mini-event, if only for the fact that it's rare for a retailer to release and mail out 288 pages of anything these days.
As retail marketers, it’s a book we refer back to throughout the year for insights. As shoppers, it’s one we keep around to spark ideas for our own spaces.
With the 2019 catalog's release in August, we wanted to take a closer look and see how IKEA translates the catalog experience for in-store shoppers. We found five simple, interesting, and thoughtful ways the catalog comes to life in-store—tactics you also may want to take note of and refer back to this year.