Talking about trends at the beginning of the year—a little cliche? Probably so, but this year we’re taking a different approach to appeal not only to those of us marketers building strategy, but also to our admired creatives who design the visuals and write the words to help execute that strategy.

This collection of trends includes outside resources so you can garner more information to help you do your job better this year.

In our last blog, we discussed the keys to creating a successful brand activation strategy. With your target audience defined and your goals established, it’s now time to put a cohesive plan into place and start engaging with – and selling to – your customers. 

The importance of developing a strong, singularly focused  brand cannot be understated. Considering that today it takes shoppers a whopping 0.05 seconds to form an opinion about a brand, maintaining your unique voice in the marketplace is more important than ever before.