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In Focus

Your content calendar is broken, but we can fix it

By Melissa Simmerman on May 24, 2022 8:30:58 AM

 

It’s late May. Do you know where your Christmas content is?

It’s ok; nobody does. Most retailers are way behind when it comes to planning a campaign and associated marketing for the biggest revenue season of the year—even though Christmas is the same day every year. (Sorry, old retailer humor.)

You Deserve To Get Ahead (With Your Marketing)

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The Back-to-School Marketing Strategy That’s Working in 2021

By Rob Mixer on Sep 15, 2021 5:48:32 PM

Quite a bit has changed in a year, right?

In 2020, we weren’t sure what the school year would look like. Many of the “what you need to be successful” philosophies mirrored what we were doing while working from home; and much like the adults, kids were not used to learning at home on a regular basis.

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