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In Focus

Spring Retail Events: 6 Major Takeaways

By Kyle Collins on Jun 8, 2023 3:05:00 PM

Seasonal Planning is great for aligning internal stakeholders and giving your internal (and external) creative partners time to do what they do best. But let’s not overlook the real fruit of all of that labor: creating external events that get customers excited to shop!

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Fuel your campaigns with enough creative assets – here’s how

By Melissa Simmerman on May 24, 2022 8:30:58 AM

 

It’s Spring/Summer. Do you know what your BIG IDEA for Holiday is and what the campaign content to support it looks like?

If you're struggling to get ahead — don't fret. Many retailers feel like they're always behind in their planning and execution. But the fight is worth it! Holiday is, after all, the biggest revenue season of the year for many retail categories.

You Deserve To Get Ahead (With Your Marketing)

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The Back-to-School Marketing Strategy That’s Working in 2021

By Rob Mixer on Sep 15, 2021 5:48:32 PM

Quite a bit has changed in a year, right?

In 2020, we weren’t sure what the school year would look like. Many of the “what you need to be successful” philosophies mirrored what we were doing while working from home; and much like the adults, kids were not used to learning at home on a regular basis.

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