The red and pink candy, hearts, and flowers have exploded in stores and on sites across the country, and retailers are in the mood for l-o-v-e. The National Retail Federation (NRF) expects it to be a record year for Valentine’s Day shopping, with more than $20 billion being spent on everything from cards to clothing.
Was your last product launch a success?
Not really sure? You’re not alone. Hubspot’s 2017 State of Inbound Survey showed that 40% of businesses don’t know how to prove the ROI of their marketing activities. And if you don’t know how to determine your ROI, it’s hard to say whether your product launch was a success or failure. Without being able to prove your success, you’ll have a harder time asking for a bigger budget for next year’s marketing activities.
It’s a classic battle: art versus commerce, editorial versus advertising, journalism versus sales—and it continues to play out in new, super-interesting, slightly frustrating ways all across the media and marketing landscape. Buckle up, baby!