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In Focus

KBIS 2019: State of the Industry

By Gabriela DiCristoforo on Mar 8, 2019 9:00:00 AM

Imagine life without a kitchen or bathroom…not a pretty sight, is it? These vital parts of the home are often taken for granted, but not at KBIS! Here’s what you need to know about the role of this massive industry in the marketplace—and in our lives as consumers (and marketers).

Topics: Conferences KBIS
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6 Ways to Win at Through-channel Marketing

By Angie Mansfield on Mar 7, 2019 1:52:16 PM

Through-channel marketing strategies can make or break a business that depends on dealer or store traffic for sales. Get the marketing mix right, and all of your metrics—Return on Ad Spend (ROAS), sales, customer engagement, and more—will rise. Choose the wrong mix—or neglect crucial channels—and your numbers will flatline. 

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3 of Our Favorite Things from KBIS 2019

By Gabriela DiCristoforo on Feb 28, 2019 5:01:45 PM

Last week, industry professionals, builders, and designers from all over the world flocked to Las Vegas, Nevada, to spend three crazy days at a sprawling convention center, fighting the snow and fighting for outlets to discover what’s hot in kitchen and bath trends this year.

Topics: Conferences KBIS
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