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In Focus

3 Ways Marketers Can Respond to the New Normal, Right Now

By Rob Mixer on Apr 1, 2020 3:57:10 PM

Note: Like many of you, we’re safely working from home. And we’re offering our regularly scheduled blogging (plus a few special entries) to help you refine and re-evaluate your marketing efforts for whatever comes next.  

In the retail industry, preparedness and strategy have always been vital, but now, they are critical. With customers spending more time at home than usual—and many more shopping online—readying your brand for the influx of traffic and interest is a top priority.

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3 Steps for Best-in-Class Content on Amazon

By Kyle Collins on Mar 18, 2020 4:32:30 PM

Things are hard right now. Really hard. We're hanging on, albeit from a safe distance. And since a lot of us are heading online to shop for just about everything at the moment, we thought it might be helpful to share our point of view on what makes for great Amazon content. 
We’ll keep to our regularly scheduled blogging (because: sanity), and we hope you’re staying safe and healthy. 
About that Amazon shopping...
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Why Do Content Marketing Programs Fail Before They Start?

By Rob Mixer on Mar 10, 2020 4:01:59 PM

There’s no way around it: your B2B brand needs content marketing. 

It’s how you scale. It’s how you talk about yourself, and it’s how you sell. And most importantly nowadays, it’s the foundation on which other critical components of your business are built, including lead generation and customer engagement. Why? Because content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.

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