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In Focus

5 Things Marketers Should Be Thinking About for the Remainder of 2022

By Jamie Bibb on Jul 28, 2022 9:38:00 AM

 

As Director of Marketing for our agency and seeing the news with the changes in gas prices and talk of inflation, I wondered how this might affect our clients and their plans for the remainder of the year. 

A couple days later, a webinar popped into my inbox from Gartner on the CMO Spend Survey for 2022.

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What’s new in ABM, and why should your company think about it?

By Jamie Bibb on Jun 9, 2022 11:13:06 AM

 

Account-based marketing, or ABM, has been part of marketing professionals’ vocabulary for years. However, in the last 3-5 years, there's been a renewed focus on ABM as technology has become smarter and companies have realized that marketing to the masses isn’t as efficient as narrowing in on their ideal customer profile (ICP).

Yet, it can be hard to launch an ABM program. There are many facets to consider, you may be asking yourself, “Where do I begin?” 

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Your content calendar is broken, but we can fix it

By Melissa Simmerman on May 24, 2022 8:30:58 AM

 

It’s late May. Do you know where your Christmas content is?

It’s ok; nobody does. Most retailers are way behind when it comes to planning a campaign and associated marketing for the biggest revenue season of the year—even though Christmas is the same day every year. (Sorry, old retailer humor.)

You Deserve To Get Ahead (With Your Marketing)

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