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In Focus

Your content calendar is broken, but we can fix it

By Melissa Simmerman on May 24, 2022 8:30:58 AM

 

It’s late May. Do you know where your Christmas content is?

It’s ok; nobody does. Most retailers are way behind when it comes to planning a campaign and associated marketing for the biggest revenue season of the year—even though Christmas is the same day every year. (Sorry, old retailer humor.)

You Deserve To Get Ahead (With Your Marketing)

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5 Ways Animation Creatively Solves Your Marketing Problems

By Rob Mixer on May 4, 2022 1:10:53 PM

Animation is one of the most compelling ways to tell a visual story. 

When you think about animation, what comes to mind? Is it a cartoon, or perhaps a Pixar film? It’s common for animation to be thought of in its bigger, motion-picture style—but in marketing terms, animation is more compact and has become a go-to method of communicating with customers.

Did you know that animation predates film altogether? The earliest forms of animation were used by the ancient Greeks, who used a series of visuals to tell a story or communicate with others. The first animated motion picture was, according to film experts, Émile Cohl’s Fantasmagorie in 1908, while the first full-length animated movie was Snow White and the Seven Dwarfs, released by Walt Disney in 1937.

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What’s Keeping CMOs Up at Night?

By Rob Mixer on Mar 22, 2022 11:52:43 AM

Perhaps—possibly—you’ve had a chance to take a step back and reflect on how much has changed in the last two years.

March 2020 was truly a different time. As a marketing leader, your priorities have undoubtedly shifted. Whether it was a short-term pivot to reach customers where they were (at home, in front of a screen) or refocusing your big-picture goals to account for all that was happening in your industry or the world…the point is, going forward, you’re going to need a solid plan.

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