“Did you finish your shopping?”
This time of year, that phrase is not quite so much small talk as it is panic inducing.
Putting your best foot forward is key to successful marketing in any industry—but it’s particularly so in the footwear category.
If you’ve made it this far, we have good (maybe bad?) news: that will not be the last of our shoe puns in this blog. Proceed with glee if groan-worthy jokes are right up your alley.
Now that we’re entering the prime time of “flooring shopping season,” it’s important to revisit a few key things we learned in Part 1 of this series.
Unlike appliance shoppers and holiday shoppers—who are definitively high-intent shoppers—we have to approach flooring shoppers a bit differently. Whereas other shoppers might make a purchase within a day or a week of initiating the process, customers in the market for new flooring take a deliberate, methodical, almost dizzying path to purchase.