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In Focus

The 2021 Wrap Up: Our Top Blogs of the Year

By Marisa Rubin on Dec 28, 2021 4:01:59 PM

While ending 2020 felt like a feat in its own right, 2021 was supposed to be a year of optimism—transitioning out of the pandemic and into a “new normal” lifestyle with the distribution of the COVID-19 vaccine, borders reopening, and once again being able to hug your loved ones.

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15 Digital Marketing Trends from 2021 That You Can’t Ignore

By Marisa Rubin on Nov 18, 2021 10:32:47 AM

What does “trending” really mean, and why is it important? Well, according to Merriam-Webster, “trending” is defined as “to generate or attract a lot of interest or attention, especially online and in social media.” Whether you’re an up-and-coming startup or a Fortune 500 company, keeping up with current trends is necessary to gain a prize-winning edge over the competition.

With a flurry of constantly changing industry trends, how can a brand possibly know which ones are most relevant? We’ve scoured the internet and rounded up the top 15 digital marketing trends (in no particular order) that have made the biggest impact this year. Here’s what we discovered:

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TikTok vs Reels: The Battle of Short-Form Video Advertising

By Marisa Rubin on Aug 18, 2021 6:03:11 PM

Advertising has come a long way since the first TV advert on July 1, 1941, for Bulova Watches. Fast forward 80 years and you’ll find yourself smack dab in the middle of a dizzying array of advertising. From print to digital and everything in between, it’s a never-ending game of getting your product or business out there to the masses—a game that’s not slowing down any time soon. 

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