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In Focus

TikTok vs Reels: The Battle of Short-Form Video Advertising

By Marisa Rubin on Aug 18, 2021 6:03:11 PM

Advertising has come a long way since the first TV advert on July 1, 1941, for Bulova Watches. Fast forward 80 years and you’ll find yourself smack dab in the middle of a dizzying array of advertising. From print to digital and everything in between, it’s a never-ending game of getting your product or business out there to the masses—a game that’s not slowing down any time soon. 

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10 Ways COVID-19 Changed Consumer Habits

By Marisa Rubin on Jul 21, 2021 5:11:17 PM

It’s 11pm. You’re in bed, about to fall asleep. All of a sudden, you realize you forgot to grab the side dish for tomorrow’s dinner with the in-laws—and you’re hosting. Between meetings and picking up the dog from daycare, your “tomorrow” is fully booked. Luckily, it’s 2021 and you can just open your favorite grocery app and get your forgotten item delivered, at a time of your choice. Dinner is saved. 

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A safer trade show: bet on social and virtual reality

By Natalie Kunce on Oct 9, 2020 1:26:09 PM

As we slowly work our way back to normal, practicing proper COVID-19 protocols is an important part of keeping everyone safe and gaining confidence with clients, especially at trade shows. Most of us have not been to a large gathering in months, so creating an environment where everyone feels comfortable has become a key part of running an event.

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