Your product development team has put in the hours designing, testing, and producing new home decor items—now, as a marketing professional, it’s your turn!
After the U.S. Women’s National Team won the 2019 World Cup, Nike did this:
If you’ve ever been a kid with a dream (or, ahem, a curly-haired little soccer player with a poster of Michelle Akers on her wall), that spot is a tearjerker. We were all riding high after that win—despite the controversy over goals scored, celebration moves, and the ongoing fight for pay equality—no brand more so than Nike, the reigning champ of provocative sports advertising.
Trends have always been a big way to engage and convert customers. From new sofa styles to sports shoe innovations, trends hit that “I want it, even if I don’t absolutely need it right now” feeling that drives so much discretionary spending for customers.