<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1756864631091117&amp;ev=PageView&amp;noscript=1">
In Focus

Does Your Content Do These Home Decor Don’ts?

By Kyle Collins on Sep 20, 2019 3:37:39 PM

Your product development team has put in the hours designing, testing, and producing new home decor items—now, as a marketing professional, it’s your turn! 

Continue Reading

How Not to Fail at Cultural Conversations

By Melissa Simmerman on Aug 26, 2019 12:37:06 PM

After the U.S. Women’s National Team won the 2019 World Cup, Nike did this:

 

If you’ve ever been a kid with a dream (or, ahem, a curly-haired little soccer player with a poster of Michelle Akers on her wall), that spot is a tearjerker. We were all riding high after that win—despite the controversy over goals scored, celebration moves, and the ongoing fight for pay equality—no brand more so than Nike, the reigning champ of provocative sports advertising.

Continue Reading

These Are the Real Kitchen Trends You’ll See More of This Year

By Kyle Collins on Aug 7, 2019 5:19:54 PM

Trends have always been a big way to engage and convert customers. From new sofa styles to sports shoe innovations, trends hit that “I want it, even if I don’t absolutely need it right now” feeling that drives so much discretionary spending for customers.

Continue Reading