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In Focus

How to Write Quality, Compelling Copy for Enhanced Product Content Pages

By Rob Mixer on Mar 3, 2020 12:45:43 PM

The modern consumer exists in a saturated, competitive marketplace. One breeze through the Amazon app reveals the mind-boggling number of brands that produce the same products.

That means there’s a lot of noise. It’s a marketplace that includes online and on-demand options, in addition to a traditional brick-and-mortar experience. As we all know, if the shopper wants to buy something, she has the power to do so right at her fingertips, without leaving the house.

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Modest Video Marketing Budget? Here’s How to Maximize It.

By Melissa Simmerman on Feb 28, 2020 4:11:33 PM

You know what your B2B company needs? 

Video. 

Of course you know that. Video marketing has an extremely high engagement rate, and, when done well, can drive desired viewer behavior, raise awareness, and change how your brand or product is perceived.

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Trends We’re Watching For at KBIS 2020

By Gabriela DiCristoforo on Jan 17, 2020 6:47:31 PM

Happy trade show season! Next up, KBIS 2020. 

We’re gearing up to join the 30,000+ attendees flocking to Las Vegas for the National Kitchen & Bath Show.

As North America’s largest trade show dedicated to all aspects of kitchen and bath design, there’s certainly a lot to love! With 600 exhibitors boasting state-of-the-art booths and dazzling home innovations, here are a few of the trends we’re most excited to see—and why you should be too.

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