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In Focus

How to Protect Your Brand if You Sell Through a Channel

By Melissa Simmerman on May 21, 2019 12:17:23 PM

When you Google a brand’s local affiliates, you usually get what’s known in the SEO world as the Local Pack, one of the many features you can find in Google’s search engine results pages. When searching for “Harley dealers near me,” my Local Pack looks like this:

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Your Sales Materials Aren’t Working, but There’s Hope

By Angie Mansfield on May 2, 2019 11:14:48 AM

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Hey Through-Channel Marketers, You’re Forgetting Someone

By Angie Mansfield on Mar 26, 2019 10:40:04 AM

“Marketing to end users isn’t part of our strategy right now.”

“I have bigger fish to fry internally before I think about consumers.”

“If we focus on consumers, we’ll lose sight of our channel partners.”

“Our budgets aren’t big enough to reach end users.”

We’ve heard all of the above, and, with all due respect, we disagree.

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