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In Focus

The New Rules for Black Friday, and How Brands Can Capitalize

By Rob Mixer on Nov 25, 2019 5:27:01 PM

Folks, Black Friday has arrived.

We’re going to assume you aren’t frantically checking your phone or your calendar to confirm, because if you’re like most shoppers in the United States, you’ve started holiday shopping already. Some of them—an increasing number, we might add—began the journey this summer, with a little something we know as Amazon Prime Day.

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