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In Focus

Angie Mansfield

Angie loves making her clients look brilliant through their written materials. Specializing in case studies and white papers, she helps B2B businesses turn prospects into customers.

Recent Posts

Your Sales Materials Aren’t Working, but There’s Hope

By Angie Mansfield on May 2, 2019 11:14:48 AM

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Hey Through-Channel Marketers, You’re Forgetting Someone

By Angie Mansfield on Mar 26, 2019 10:40:04 AM


“Marketing to end users isn’t part of our strategy right now.”

“I have bigger fish to fry internally before I think about consumers.”

“If we focus on consumers, we’ll lose sight of our channel partners.”

“Our budgets aren’t big enough to reach end users.”

We’ve heard all of the above, and, with all due respect, we disagree.

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6 Ways to Win at Through-channel Marketing

By Angie Mansfield on Mar 7, 2019 1:52:16 PM

Through-channel marketing strategies can make or break a business that depends on dealer or store traffic for sales. Get the marketing mix right, and all of your metrics—Return on Ad Spend (ROAS), sales, customer engagement, and more—will rise. Choose the wrong mix—or neglect crucial channels—and your numbers will flatline. 

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