<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1756864631091117&amp;ev=PageView&amp;noscript=1">
In Focus

Gabriela DiCristoforo

Gabriela is a self-proclaimed storyteller, Italian culture archivist, and textbook over thinker. As a Copywriter at Kreber, she practices word weaving, brand embodiment, and making minimal awkward eye contact with others on the way to the printer. She believes in the infinite power of adding kindness, creativity, and a good Office meme to any situation.

Recent Posts

KBIS 2019: State of the Industry

By Gabriela DiCristoforo on Mar 8, 2019 9:00:00 AM

Imagine life without a kitchen or bathroom…not a pretty sight, is it? These vital parts of the home are often taken for granted, but not at KBIS! Here’s what you need to know about the role of this massive industry in the marketplace—and in our lives as consumers (and marketers).

Topics: Conferences KBIS
Continue Reading

3 of Our Favorite Things from KBIS 2019

By Gabriela DiCristoforo on Feb 28, 2019 5:01:45 PM

Last week, industry professionals, builders, and designers from all over the world flocked to Las Vegas, Nevada, to spend three crazy days at a sprawling convention center, fighting the snow and fighting for outlets to discover what’s hot in kitchen and bath trends this year.

Topics: Conferences KBIS
Continue Reading

No Time for New Ideas? Try the Simple Way to Creative Problem-Solving

By Gabriela DiCristoforo on Jan 18, 2019 4:17:45 PM

Lately, we've seen a lot of our clients struggle with similar problems: a demand for more output on a smaller budget (with a smaller team), how to manage and anticipate emerging competition, and how to stand out in a noisy, crowded marketplace. And while our experience solving these problems with proven tactics is invaluable, we're always looking for creative new ways to help our clients be more successful. At the end of the day, that's the only reason agencies are in business!

But you don't have to leave creative problem-solving to your agency partners. If the "old ways" aren't working anymore (and they probably aren't), break the cycle of complacency once and for all with a method that will push you and your team to dig deeper and generate the innovations your customers want.

Topics: Design Creative
Continue Reading