Imagine life without a kitchen or bathroom…not a pretty sight, is it? These vital parts of the home are often taken for granted, but not at KBIS! Here’s what you need to know about the role of this massive industry in the marketplace—and in our lives as consumers (and marketers).

Last week, industry professionals, builders, and designers from all over the world flocked to Las Vegas, Nevada, to spend three crazy days at a sprawling convention center, fighting the snow and fighting for outlets to discover what’s hot in kitchen and bath trends this year.

Lately, we've seen a lot of our clients struggle with similar problems: a demand for more output on a smaller budget (with a smaller team), how to manage and anticipate emerging competition, and how to stand out in a noisy, crowded marketplace. And while our experience solving these problems with proven tactics is invaluable, we're always looking for creative new ways to help our clients be more successful. At the end of the day, that's the only reason agencies are in business!

But you don't have to leave creative problem-solving to your agency partners. If the "old ways" aren't working anymore (and they probably aren't), break the cycle of complacency once and for all with a method that will push you and your team to dig deeper and generate the innovations your customers want.