<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1756864631091117&amp;ev=PageView&amp;noscript=1">
In Focus

Liz Samuelson

Liz is an Associate Creative Director at Kreber in Columbus, OH. She has a diverse creative background working in a variety of industries. She loves to think big picture brand and marketing strategy and can also execute on a detailed level to create award-winning print, interactive and brand identity work. She is happiest on set directing photoshoots working alongside some of her favorite people: photographers and stylists.

Recent Posts

Back-to-School: the Keys to a Memorable Campaign

By Liz Samuelson on Jul 17, 2019 3:23:07 PM

An email dings your inbox. The ask? Your boss wants you to lead the charge on a new back-to-school campaign. It needs to be “fresh and poppy,” have Gen Z appeal, and increase sales by 5%. It also must produce enough video and photography content for seamless marketing across dozens of channels, all while keeping customers engaged and your boss beaming.

You? Overwhelmed. How will you accomplish this Herculean task? What creative approach should your agency take—and how will you direct it?


Continue Reading