The inner workings of getting your content seen, shared, and converted into sales requires many moving parts. People have changed—the shopper has changed. Consumers want experiences and catered content, not the usual marketing tactics that companies are used to providing. In turn, businesses need to alter their marketing mindset to relate to their overall purpose and goal—their audience. In essence, they need to shift into an “out with the old, in with the new” mentality; essentially debunking any expired way of thinking.

Quite a bit has changed in a year, right?

In 2020, we weren’t sure what the school year would look like. Many of the “what you need to be successful” philosophies mirrored what we were doing while working from home; and much like the adults, kids were not used to learning at home on a regular basis.

We wondered about it back in April. We tracked the daily developments throughout May and June. We watched as some colleges planned to have in-person classes, while others (like Harvard) decided in early July that fall 2020 classes would be online only. 

Like everyone else, we crossed our fingers that a sense of normalcy would return after the summer and that the Back to College time frame would find us all a little more back to business as usual.