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In Focus

3 of Our Favorite Things from KBIS 2019

By Gabriela DiCristoforo on Feb 28, 2019 5:01:45 PM

Last week, industry professionals, builders, and designers from all over the world flocked to Las Vegas, Nevada, to spend three crazy days at a sprawling convention center, fighting the snow and fighting for outlets to discover what’s hot in kitchen and bath trends this year.

Topics: Conferences KBIS
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Content Studio Part II: Reimagining Your Team

By Marcus Stephenson on Feb 27, 2019 1:25:22 PM

In Part I of this series, we introduced the concept of a Content Studio to tackle the challenges brands and companies face every day—especially with content’s chokehold on resources and budgets. This nimble, more strategically creative team structure produces impactful channel content (paid and owned) on budget, on time, on strategy, and on demand.

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Shopper Intent: How to Capture Leads with Inbound for Ecomm

By Marisa Catalino on Feb 21, 2019 12:20:40 PM

Inbound marketing is all about nurturing customers who aren’t immediately ready to buy, so why wouldn’t an ecommerce company take advantage of this? Well, it’s easy to overlook—and also easy to miss the mark. We’ve already established three reasons why inbound marketing is crucial for ecomm, and now we’ll explore how to make the most of it: by focusing on shopper intent.

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