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In Focus

Here Are the Trends & Styles We’re Watching For at Casual Market

By Rob Mixer on Sep 4, 2019 4:50:06 PM

This is one of our favorite events of the year.

Our boots will be on the ground at Casual Market 2019, getting an up-close look at the latest and greatest styles and trends in the outdoor furnishings industry. To say that we’re excited to be in Chicago for this would be an understatement. 

“This is a fantastic week for many reasons,” says Jynne Harris, Kreber VP of Client Services. “We’re looking forward to seeing the great work from vendors and brands at Casual Market.”

Wait...why will Kreber be there?

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These Brands Have Some of the Best Abandoned Cart Email Strategies

By Marisa Catalino on Aug 28, 2019 5:03:58 PM

Have you ever left an item in an online shopping cart, then been convinced to go through with the purchase based on the seller’s follow-up communication? I know I have—because the email either reminded me of an item that I didn’t complete the checkout process for or, more likely, gave me an incentive like free shipping or a discount. 

This is true for many others; in fact, cart abandonment emails have a greater than 10% purchase rate according to Campaign Monitor. We covered the reasons why it’s crucial to have a strategy in place in part I of our Abandoned Cart Email Strategy series. In this follow-up post, we’ll take a look at some examples to break down what works, what doesn’t, and what other incentives you might encounter during the online browsing process.

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How Not to Fail at Cultural Conversations

By Melissa Simmerman on Aug 26, 2019 12:37:06 PM

After the U.S. Women’s National Team won the 2019 World Cup, Nike did this:

 

If you’ve ever been a kid with a dream (or, ahem, a curly-haired little soccer player with a poster of Michelle Akers on her wall), that spot is a tearjerker. We were all riding high after that win—despite the controversy over goals scored, celebration moves, and the ongoing fight for pay equality—no brand more so than Nike, the reigning champ of provocative sports advertising.

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