Early in my career, I had a boss named Audrey who was famous for saying, “If you didn’t measure it, it didn’t happen.”

As marketers, measuring and tracking key performance indicators (KPIs) is in our DNA. It's easy to see why, because we're continually asked to prove our worth: "Show me the spend, show me the time, show me the value."

Their tricks, your treats. Here's our round-up of who’s going hard (and who should go home) to get more of your Halloween spending this year.

Doug Stephens, “The Retail Prophet” and internationally recognized consumer futurist, started his keynote presentation at High Point Market on Sunday by depressing his audience with the statistic that 8,643 retail stores closed in 2018, and 10,000 more are projected to fail in 2019.

His news got worse.