The phrase “retail apocalypse” gets thrown around a lot, with a sense of breathless intensity and finality—like the doors are shut and the tumbleweeds are already rolling at local malls and outdoor shopping districts around the country. While store-based retail has definitely seen brighter days, we're not quite ready to put the final nail in brick-and-mortar’s coffin.

Early in my career, I had a boss named Audrey who was famous for saying, “If you didn’t measure it, it didn’t happen.”

As marketers, measuring and tracking key performance indicators (KPIs) is in our DNA. It's easy to see why, because we're continually asked to prove our worth: "Show me the spend, show me the time, show me the value."

Their tricks, your treats. Here's our round-up of who’s going hard (and who should go home) to get more of your Halloween spending this year.