It’s Spring/Summer. Do you know what your BIG IDEA for Holiday is and what the campaign content to support it looks like?
If you're struggling to get ahead — don't fret. Many retailers feel like they're always behind in their planning and execution. But the fight is worth it! Holiday is, after all, the biggest revenue season of the year for many retail categories.
Animation is one of the most compelling ways to tell a visual story.
When you think about animation, what comes to mind? Is it a cartoon, or perhaps a Pixar film? It’s common for animation to be thought of in its bigger, motion-picture style—but in marketing terms, animation is more compact and has become a go-to method of communicating with customers.
Did you know that animation predates film altogether? The earliest forms of animation were used by the ancient Greeks, who used a series of visuals to tell a story or communicate with others. The first animated motion picture was, according to film experts, Émile Cohl’s Fantasmagorie in 1908, while the first full-length animated movie was Snow White and the Seven Dwarfs, released by Walt Disney in 1937.
Perhaps—possibly—you’ve had a chance to take a step back and reflect on how much has changed in the last two years.
March 2020 was truly a different time. As a marketing leader, your priorities have undoubtedly shifted. Whether it was a short-term pivot to reach customers where they were (at home, in front of a screen) or refocusing your big-picture goals to account for all that was happening in your industry or the world…the point is, going forward, you’re going to need a solid plan.