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In Focus

Jamie Bibb

Jamie Bibb, Director of Marketing at Kreber, geeks out over three things: how we use data to make marketing decisions; the power of the connected marketing techstack; and the 360-degree view of sales and marketing gained from both. With more than 20 years of experience in B2B marketing communications, she helps the agency connect with more clients and grow in its areas of expertise. A novice quilter, Jamie loves her paper planner and traveling to her kids' activities.

Recent Posts

What’s new in ABM, and why should your company think about it?

By Jamie Bibb on Jun 9, 2022 11:13:06 AM

 

Account-based marketing, or ABM, has been part of marketing professionals’ vocabulary for years. However, in the last 3-5 years, there's been a renewed focus on ABM as technology has become smarter and companies have realized that marketing to the masses isn’t as efficient as narrowing in on their ideal customer profile (ICP).

Yet, it can be hard to launch an ABM program. There are many facets to consider, you may be asking yourself, “Where do I begin?” 

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