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In Focus

Rob Mixer

Rob Mixer is a digital media professional who works with clients in various industries across the United States. He spent six years with the NHL's Columbus Blue Jackets before venturing into the agency world, and now is a full-time consultant for web, email, social and marketing content.

Recent Posts

What to Know About Chatbots, and Why You Need One

By Rob Mixer on Jun 28, 2019 12:49:02 PM

To start our discussion about chatbots, we’d like to welcome you to the fictional (unfortunately) Kreber Candy Co. You’ll just have to trust us on this. It’s a wonderful place.

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The 4 Qualities of Successful Content Marketing

By Rob Mixer on Jun 25, 2019 12:13:14 PM

Content marketing is all about building trust.

In the B2B world, there’s a lot for you to deal with. You’re responsible for driving awareness of your brand. You’re tasked with acquiring quality sales leads that develop into long-term business relationships, and perhaps most importantly, you have to strike a balance between creativity in marketing and delivering results.  

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Alexa, Show Me How to Optimize for Voice Search

By Rob Mixer on Jun 13, 2019 4:25:07 PM

Set an alarm.

Check the weather.

Send a text.

A few years ago, these were (most likely) regular daily tasks with a better-than-decent chance that you wrote them on a sticky note or put each as a reminder in your phone. While those list-making and task-completing practices are still prevalent in 2019, there’s another fast-emerging trend that we need to watch.

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