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In Focus

Rob Mixer

Rob Mixer is a digital media professional who works with clients in various industries across the United States. He spent six years with the NHL's Columbus Blue Jackets before venturing into the agency world, and now is a full-time consultant for web, email, social and marketing content.

Recent Posts

There’s No Quick Fix for Holiday Content, Especially in This Unique Category

By Rob Mixer on Nov 7, 2019 8:51:40 PM

In the introductory blog to our series on power tools, we focused exclusively on enhanced product content.

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This Is Not a Drill: How to Tailor Content for Multiple Shopper Personas

By Rob Mixer on Nov 5, 2019 3:04:47 PM

Whether you’re a dedicated DIYer or a novice shopping for your brother-in-law before the holidays, odds are you’ve come across a power tool or two in your life. Well...most of us, at least. 

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A Fresh Content Approach for a Key Home Improvement Segment

By Rob Mixer on Oct 30, 2019 4:08:03 PM

The holidays are sneaking up on us.

Thanksgiving is around the corner, and Christmas is coming up on its heels. Before we know it, everyone who considered buying new flooring this year will have it installed in time for their holiday parties, guests, and celebrations—that is, if your shopping experience has met their needs.

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