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In Focus

Rob Mixer

Rob Mixer is a digital media professional who works with clients in various industries across the United States. He spent six years with the NHL's Columbus Blue Jackets before venturing into the agency world, and now is a full-time consultant for web, email, social and marketing content.

Recent Posts

3 Ways Marketers Can Respond to the New Normal, Right Now

By Rob Mixer on Apr 1, 2020 3:57:10 PM

Note: Like many of you, we’re safely working from home. And we’re offering our regularly scheduled blogging (plus a few special entries) to help you refine and re-evaluate your marketing efforts for whatever comes next.  

In the retail industry, preparedness and strategy have always been vital, but now, they are critical. With customers spending more time at home than usual—and many more shopping online—readying your brand for the influx of traffic and interest is a top priority.

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Why Do Content Marketing Programs Fail Before They Start?

By Rob Mixer on Mar 10, 2020 4:01:59 PM

There’s no way around it: your B2B brand needs content marketing. 

It’s how you scale. It’s how you talk about yourself, and it’s how you sell. And most importantly nowadays, it’s the foundation on which other critical components of your business are built, including lead generation and customer engagement. Why? Because content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.

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How to Write Quality, Compelling Copy for Enhanced Product Content Pages

By Rob Mixer on Mar 3, 2020 12:45:43 PM

The modern consumer exists in a saturated, competitive marketplace. One breeze through the Amazon app reveals the mind-boggling number of brands that produce the same products.

That means there’s a lot of noise. It’s a marketplace that includes online and on-demand options, in addition to a traditional brick-and-mortar experience. As we all know, if the shopper wants to buy something, she has the power to do so right at her fingertips, without leaving the house.

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