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In Focus

Rob Mixer

Rob Mixer is a Guy Fieri superfan, golfer, and reader of just about everything (in that order). As Kreber's senior writer, he leads creative writing initiatives for various clients across the agency. Send him your Netflix recommendations.

Recent Posts

Kreber & Lowe’s Head into the Future as Partners in Private Label Brand Launches

By Rob Mixer on Aug 26, 2022 9:34:29 AM

 

With more than 100 years in the printing, graphics, and now marketing industries, you can imagine that Kreber has had its hand in a fair share of memorable projects.

As our company and its mission have evolved, so too has our scope of capabilities—which has led Kreber to a long-term, rewarding partnership with Lowe’s. One of the most recognizable names in home improvement for generations, Lowe’s is also on a journey to evolve and offer customers home decor solutions in addition to a wide range of products that encompass virtually everything your home might need.

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5 Ways Animation Creatively Solves Your Marketing Problems

By Rob Mixer on May 4, 2022 1:10:53 PM

Animation is one of the most compelling ways to tell a visual story. 

When you think about animation, what comes to mind? Is it a cartoon, or perhaps a Pixar film? It’s common for animation to be thought of in its bigger, motion-picture style—but in marketing terms, animation is more compact and has become a go-to method of communicating with customers.

Did you know that animation predates film altogether? The earliest forms of animation were used by the ancient Greeks, who used a series of visuals to tell a story or communicate with others. The first animated motion picture was, according to film experts, Émile Cohl’s Fantasmagorie in 1908, while the first full-length animated movie was Snow White and the Seven Dwarfs, released by Walt Disney in 1937.

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What’s Keeping CMOs Up at Night?

By Rob Mixer on Mar 22, 2022 11:52:43 AM

Perhaps—possibly—you’ve had a chance to take a step back and reflect on how much has changed in the last two years.

March 2020 was truly a different time. As a marketing leader, your priorities have undoubtedly shifted. Whether it was a short-term pivot to reach customers where they were (at home, in front of a screen) or refocusing your big-picture goals to account for all that was happening in your industry or the world…the point is, going forward, you’re going to need a solid plan.

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