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In Focus

Rob Mixer

Rob Mixer is a Guy Fieri superfan, golfer, and reader of just about everything (in that order). As Kreber's senior writer, he leads creative writing initiatives for various clients across the agency. Send him your Netflix recommendations.

Recent Posts

What You Don’t Know About Enhanced Product Content Can Hurt You

By Rob Mixer on Jul 10, 2020 8:28:39 AM

Enhanced Product Content (EPC) is a big deal.

Many brands and online retailers have mastered it. Others, hoping to jump into the mix—and capitalize on an ecommerce industry that has seen several sectors spike during the COVID-19 pandemic—have done so without a proper strategy.

EPC is no different than any other marketing tactic: you’ve got to do it right. No cutting corners. No “hoping.” The preparation is equally as important as the execution, but we’ve seen too many examples of businesses not taking the necessary time to nail it.

Spoiler alert: it doesn’t end well.

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How to Write UX Copy That Moves Customers to Act

By Rob Mixer on Jun 25, 2020 11:26:38 AM

We tend to think of writing in a few different ways.

It’s creative. It’s technical. Or, it’s expressive.

When we’re talking about creative writing or content writing, we as marketers often become so obsessed with what’s going to look best, what our clients will like, or what sets our work apart. All of those things are important, don’t get us wrong, but often we forget about how our audience perceives the content.

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In Challenging Times, We’ve Learned to Challenge Ourselves

By Rob Mixer on Jun 12, 2020 4:37:41 PM

In mid-March (which feels like a decade ago), our world turned upside down. But, we were not alone.

The COVID-19 pandemic forced workers and their companies to re-evaluate a lot of things. How they work, when they work, the best ways to be productive, and just generally how to keep ourselves together. We’re fortunate to not have much experience in dealing with global pandemics, but we’re also fortunate to be equipped with the means and technology to make quick adjustments and keep pushing forward.

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