<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1756864631091117&amp;ev=PageView&amp;noscript=1">
In Focus

Melissa Simmerman

Melissa Simmerman is a brand fangirl, quintessential Virgo, and writer with 20 years' experience in marketing. As the Director of Creative Strategy for Kreber, she does a lot of research, makes a lot of presentations, and views a lot of situations as character-building exercises. Trolls make her sad; her kids make her happy.

Recent Posts

Hiring a Photo Studio? Make Sure They Have One of These

By Melissa Simmerman on Jan 11, 2019 4:46:59 PM

Continue Reading

3 Ways to Disrupt Your Through-Channel Marketing

By Melissa Simmerman on Dec 18, 2018 5:01:06 PM

We’ve talked a lot about the complicated business of through-channel marketing—including how to be a better partner to your sellers and how to successfully launch a product through your channel. Amid our research, one dark cloud continues to loom: the possibility of channel extinction.

Continue Reading

4 Ways to Be the Through-Channel Partner Your Sellers Deserve

By Melissa Simmerman on Nov 26, 2018 4:38:40 PM

If you rely on a channel partner—a brick-and-mortar store, a dealership, a distributor, or an independent sales force—to sell your products or services, you already know that disruption is headed your way. We’re witnessing unprecedented changes across industries, including the purchase of auto dealerships by billion-dollar private equity firms. Remember how taxi companies never saw Uber coming? 

Continue Reading